You can tell the same story in multiple ways.

Everything depends on the message you want to convey to your audience.

Clinical documents addressed to patients, such as informatic consent form must be written in 8^th grade level or below.

In clinical practice, your patients must understand their disease, treatment, and their importance, then they will be more engaged in following the instructions correctly.

For example, when we talk about nano drugs for:

• General audience

Nanodrugs are small machines (so small that you can not see with naked eyes) which transport the active drug through your body to treat and prevent diseases.

• For clinicians:

Nanodrugs are drug delivery systems developed to operate at the nanometer size range (1 to 100 nm) to improve absorption, distribution, target selectivity, effectiveness, and/or safety of the drugs. Thus, nanodrugs provide benefits in the treatment of several diseases.

• For biomedical scientist:

Nanodrugs or nano-based drug delivered system are organic or inorganic structures (sizes 1 to nm) designed to increase solubility and bioavailability of the agents in the desired target. Nanodrugs improve pharmacokinetics parameters, ameliorating efficacy and reducing toxicity of the active drug in the organism.

As I said, different purposes demand different approaches and stories.

See you in my next post.